LinkedIn launched new iPhone, Android and plus a brand new HTML5 mobile apps that are part of the company’s effort to answer that question. In addition to mobile apps, LinkedIn has recently revamped its Groups product and added LinkedIn Today, a social news service for professionals to keep track of business-related topics. These are all designed to make LinkedIn more of an everyday service for professionals.
The worklife-focused social network says mobile use of LinkedIn is increasing at a rate of 400% year-on-year and the company has expanded its mobile development team in response. As such, the new apps provide a newly optimised experience for the fastest-growing part of the service.
The iPhone and Android apps have been reorganised around four core areas. Updates from your network; your inbox; your profile information, and information about your network are all accessible via slick, highly visual interface. The Groups feature is also now available for the first time in the mobile app, with access the list of groups you’re a member of, discussions, and the ability to start new discussions or engage with existing ones.
LinkedIn is becoming an essential part of how millions of people do business, and we’ve designed a completely new user experience to help professionals be even more productive on the go.
LinkedIn Mobile page views have grown more than 400% year-over-year, making it the fastest growing consumer service on LinkedIn. With our experience building apps that meet the needs of professionals on the go, we had an opportunity to rethink how to best meet our members’ needs and have completely redesigned our mobile experience to make it faster, simpler, and better.
We’ve completely re-organized the application around 4 key areas:
Finally, we’re rolling out our new mobile web experience for iPhone and Android devices. Starting today, you can try out a preview of the new mobile website by visiting touch.linkedin.com on your iPhone or Android device.