Even if you don’t do packaging design, most designers would have gotten at least one request in their career from a client. After all, we are designers. Clients can’t tell us apart.Design packaging has its own philosophies and principles, but what is good packaging design? In my opinion, like all other communicative design, a well designed package will ultimately help solve a problem, or three. Here are some characteristics of what good packaging design is:Must be intriguing or sparks curiosityStands out from the rest/uniqueCommunicates the overall brandInitiates action and responseIs useful or functionaland lastly, good packaging design must be beautiful