Infinite scrolling has became a common design pattern in recent years.With many high profile social networks adopting the solution, it’s come to be one of the most widely adopted patterns out there. Though however popular, every design pattern always has its own unique strengths and weaknesses we have to plan for.Done badly, and infinite scrolling will wreck your UX and guarantee total failure as users desert you in droves. Get it right, and you’ll have an intuitive, popular and successful site.
