What good are logos? Why does every firm use them these days? Partially because it takes a lot less space than righting down the company name, but that isn’t reason enough. Logos are used because they takes the company’s identity a step higher, logos represent what the company stands for and aims to achieve. Logos communicate with their audience when the company heads are silent; logos are what tell the audience that the firm is a strong believer in quality, standard and its customers.