Twitter has just rolled out the new version of its homepage that new potential users and users who are not logged in will see. The design has been completely overhauled from the previous version which was fairly cluttered (see it at the bottom of the page). This new version is sleek and features trending topics by the minute, hour and day.
Most importantly, the new version features search functionality front and center. This way people who aren’t even Twitter users yet can search for things being said on the service. And results are nicely placed on the same page below the main area.
You’ll also notice that when you click on any of the popular topics, a description of why that topic is being featured appears along the top of the search results. This is something that is very helpful, as quite a few trending topics seem to make no sense on the surface. It looks like Twitter is using the third-party service What The Trend? to populate these descriptions.
It’s important to note that nothing has changed about Twitter’s UI and functionality for those who are logged in. This is simply part of Twitter’s goal to make the service more accessible and obvious to new users, as well as increase engagement, and the use of search/trends. The bigger goal is to make it easier for businesses to use Twitter, which will allow the service to finally make some money. It’s new Twitter 101 area is another of the initial steps in that direction.
Find screenshots below of both the new main page and the old version. As well as what the new main page search results look like.
