Did you know that the success of your online business is directly proportional to the performance of your website?
If your website is performing well, and you have put in place SEO tactics that help you gain tremendous traffic, then your business is booming, and you are probably looking for ways to make it better.
On the other hand, if your website has not picked up yet, or there are very few clicks that are converted into leads, it means that you are going amiss, and you need to revisit your marketing strategies or alter some technical, details in your website.
Do you want to get the best out of your website?
Well, it is not as difficult as you thought!
Apart from having MySQL binary logs, these tools that every website owner should have.
Google Search Console
The Google Search Console is a tool that will help you know what visitors in your site were looking for when they finally landed on your website. Interesting, huh?
This is a tool you should not lack in your digital toolbox. It will help you big-time in giving you an analysis of the organic traffic of your site in Google. With it, you will be able to know how many times your site appeared in search results, how many users clicked on it, and your actual ranking in Google. This provides you with an opportunity to change specific areas of your content to improve your site’s performance, and know the keywords you need to use for better rankings.
This tool is free, making it ideal for you if you are starting off on a tight budget.
This is a robust tool that helps website owners outrank their competitors. SEO Ranking is highly powerful and is capable of giving you all the information you need to improve your organic traffic.
Most web owners use this tool for competitor analysis. It shows you how your site is ranked on Google as compared to those of your competitors. This gives you a hint of what the latter is doing to stay ahead of you, the keywords they use, and the content marketing tactics they employ. You will; also discover those URLs that can give you a win, and those that have no impact on your site. This way, you will be able to change your overall SEO strategy and outshine your competitors.
Would you mind having a tool that can convert your visitors into users? Certainly not.
This is what Optimizely is all about. It helps you boost the conversion rates of your website. It does this by allowing you to develop various elements or variations of a page on your site, test the results you get, and determine which one works best for you.
What makes this tool more superb is that you can easily change the design of your website without coding. Also, it is very easy to use; thus ideal for newbies.
To get Optimizely, you will pay depending on the number of visitors on your site. For example, you will be charged 100 bucks per month which will enable you test 2,000 impressions. However, you get a free trial that you use to test its effectiveness.
When you create a website, you then need to connect with your users. Intercom is a powerful messaging tool that helps you achieve this, and you cannot overlook its importance as a website owner.
You can use intercom to create a pop-up chat that allows you to offer reliable customer support on your website. In case you feel that an instant pop-up will not work for you, you can use this tool to contact your users via push notification or email.
Intercom can also help you segment your audiences, and develop a messaging option for every segment.
You pay for this tool based on your needs. Simply put, it allows you to create a custom plan based on what you want to achieve.
Last but not least, Grammarly is a tool that you should have as a website owner, even if you believe you are a guru of the English language.
This tool helps a great deal in correcting your grammar, punctuation, and offers you with style corrections when necessary. Grammarly helps in checking, mistakes that were ignored by your basic spell checker.
You can get a free Grammarly Chrome extension, but for better results and advanced features, you can choose to pay $11.66 on an annual basis.
Whether you own a website or you are planning to launch one soon, make sure you get the benefits that come with the tools mentioned above.