Our Mobile Planet is an effort managed in partnership by Google, Ipsos and the MMA (Mobile Marketing Association) for understanding the smartphone usage, statistics and mobile user how they consume mobile.
With a fresh data behind, it is possible to drill-down into the statistics by selecting categories (penetration, behavior, activities, e-commerce and advertising), their sub-categories and countries.
Also, Our Mobile Planet allows filtering the results with other variables like age or gender and change the chart type that results are displayed. Use it to create custom charts that will deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy.
The results can be exported in .CSV, .XSL and .PNG formats.
For more http://www.ourmobileplanet.com/
