Google Inc. announced today on the Inside AdSense Blog the introduction of a new Google AdSense user interface. Google explains that it actually began testing said interface with a select number of publishers in November of 2009. Since then, the company has been adding and removing elements and features based on feedback from testers.
The new interface is, however, being rolled out to all AdSense users around the world beginning today. From now on, individuals will see a new “Try the new AdSense interface” option in one of the upper corners of the page when accessing their accounts.
According to Google, the new UI is designed to help publishers “make more money with AdSense.”
One of the new features is the ability to see more data insights. Publishers can now get performance reports by several categories, including ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over custom date ranges. The new interface will also allow publishers to view impressions, clicks, and earnings in detailed graphs.
In addition, publishers can now filter the ads they want displayed on their sites. They can choose from specific advertisers, categories, and ad networks. It’s also easier to review and manage ads.
Check out the video demo below
or visit google.com/ads/newadsense.