Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.
Organic Listings: Organic search engine listings are those that appear down the middle of the page. Search engine optimization services are devoted to optimizing sites to appear in the organic listings space.
Spider-driven search engines such as Google, Yahoo! and MSN use “robots” or “crawlers” to score Web sites across the Internet. Robots “spider / crawl” each site and “score” pages based on how relevant they are. A Web site’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines.
Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning top 10 search engine placement. Learn more about the search engine optimization process and discuss an SEO strategy for your site when you contact a search engine specialist today.
Paid Listings: Yahoo!’s Pay-Per-Plick (PPC) Program shows paid ads at the top and right of the results pages. Web sites that show up here bid on keyword phrases and pay Yahoo! a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! PPC is a great way to help drive traffic quickly to your Web site. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.
A comprehensive search engine marketing campaign may encompass both organic optimization for long-term success and a pay per clock campaign for immediate results.
Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following.