by News

How infinite scrolling breaks UX

By now, users are more than familiar with infinite scrolling — the design technique that relentlessly keeps refreshing a page when you scroll down it.Sometimes, conventional wisdom is simply dead wrong, as it is in infinite scrolling’s case. When everyone thinks that a specific technique is the greatest thing since sliced bread, then that’s usually an indicator of how overdone it is. That’s exactly what’s going on with infinite scrolling.
 

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