Do not underestimate the influence of a well-designed website. For Internet retailers, killer designs have a big say in securing high visitor-to-client conversion rate, because it turns shopping into an enjoyable experience. Online shops that acknowledge the marketing value of a catchy design end up owning a fair-looking site that makes their business flourish. On the other hand, sellers who choose to ignore this aspect are less successful.
So, what makes an appealing e-Commerce website? First off, it ought to be accessible. People spend very little time in front of a desktop nowadays, and carry tablets and smart phones wherever they go. Responsive designs will reach them regardless of the platform.
Less is more, which means that flat design rules. For mobile access, outlined navigation buttons and links make it very easy for potential customers to browse through the shelves of your shop. In the same spirit, your choice of font does a lot to grab people’s attention, and a preview of the product in the main category page helps them decide much faster whether they want to buy it or not.
Designers have the liberating option of choosing a template to customize, instead of creating a site from scratch. In this sense, the most wholesome layout collection you could possibly dream to find) lies in the backyard of TemplateMonster: 20K gorgeous themes and 500 monthly additions. This library has a fast growing section of almost 400 OpenCart templates with full cross-browser compatibility, among other things.
OpenCart software champions online commerce, because it comes with a fabulous admin interface, free documentation, and tons of extensions for the cart. With OpenCart template designs from this source, cross-browser functionality is a given, and so is semantic code with awesome CSS3 enhancements. OpenCart is SEO-friendly, and enables a great variety of payment gateways and shipping methods. What is more, an OpenCart platform also gives you downloadable products, reports and a modules system. Long story short, all signs indicate that OpenCart is the future of online shopping.
Going forward with a splendid e-Commerce layout from TemplateMonster is a wonderful idea, for many reasons. First of all, it would help save a lot of time and energy. What is more, a template would provide all the inspiration you could possibly need, so you could envision the final result a lot faster – and work towards it. Take a peek at 20 of our best e-Commerce themes, and pay us a visit.